What is SEO?

SEO (Search Engine Optimization) is a branch of IT industry specializing on promoting a website to the top positions in search results of the largest search engines according to the given search terms. SEO specialist’s work includes both on-page and off-page optimization of the resource for promotion.

On-page optimization stands for on-site work that will make your website easier for view, indexing and understanding by search engines.

It includes:

• Semantic core selection – selection of subject-related queries;
• Position removing;
• CCC website audition (Code, Content, Competitors);
• Coordinating the work of programmers, web-developer and content manager;
• Optimization of SEO texts, meta-tags, pictures;
• Analysis of behavior factors and usability (GA, Metrics)

Off-page optimization is creating off-page links to the website, i.e. creating links from other websites.

• Off-page optimization includes
• Calculation of budget and terms for query promotion;
• Choosing the strategy for enlarging the link database;
• Registering the website in directories, article directories, social bookmarks;
• Link exchange work – purchasing permanent links directly or renting the number of links you need for some time;

Off-page link database indexing management.